Once accepted, they must create content using Express products and bring new customers to the platform to win commissions. Anyone can apply to be a Style Editor in the Express community. The fashion retailer launched the Express Community Commerce program to give micro-influencers and regular shoppers the chance to earn commissions through their content. Delivering a community-first experience to drive demandĮxpress saw demand climbing up by a whopping 72% in 2021 thanks to its community-driven marketing strategy. The best part: the brand strategically launched this campaign right after the government lifted months of lockdown, and Australians finally had the chance to plan their next travel adventure. Unlike most influencer marketing campaigns, Wild Turkey offered McConaughey the creative freedom to design the experience himself, creating a level of authenticity that buyers could resonate with and a positive brand image rooted in sustainability and environmental conversation. While the campaign's social theme is compelling, Matthew McConaughey's contribution to the initiative is as unconventional as it gets. It became a huge hit and generated remarkable buzz, especially when members claimed over 10,000 offers within the first two minutes of the first game.īesides skyrocketing Chipotle's popularity, this marketing experiment spotlighted its rapidly growing loyalty program, gaining valuable first-party data about its customers in the process.
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Chipotle's loyalty program members had to share this code via SMS to win a BOGO offer.Ĭhipotle activated its 28-million-strong loyalty program with this intriguing text-to-claim campaign.
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They hid a unique code in their TV ads during the four NBA games. Piquing curiosity and loyalty with a unique text-to-claim experienceĬhipotle ran an experimental marketing campaign during the NBA finals to offer 50,000 buy-one-get-one (BOGO) deals to their rewards program members.īut the exciting part was how the brand gave away these offers. It shows how video can be an instrument for driving sales, leading viewers to the product pages directly. TFM’s success with shoppable video shows that shoppers demand more than just an app or a website to shop online.
4.8x more views on a live stream on TFM's owned channels than other social media streams running simultaneously.A 47% increase in email click-through rates when compared to the CTR before the partnership.A 97% increase in the conversion rate for videos when compared to the overall average rate before the Firework partnership.Since launching this video-centric marketing experiment, TFM has seen incredible results: The partnership was part of the brand’s larger goal of extending its reach to next-gen shoppers through a differentiated customer experience.īuyers could watch videos about different TFM products and hit the “Shop Now” button to buy any item in the video. The supermarket brand announced a collaboration with Firework, a live-commerce video platform, back in late 2021. The Fresh Market took its marketing strategy to the next level with its immersive, video-driven shopping experience, thus tapping into social commerce. 1: Creating a new commerce experience with shoppable videos and live streaming We've listed 10 of the most unconventional marketing campaigns that started as risky experiments but unlocked incredible results. It’s a great way to test your risk tolerance, go beyond generic marketing tactics, and discover new solutions to maximize your marketing ROI. With strategically designed marketing experiments, you can create mind-blowing campaigns to deliver a great customer experience that gives consumers a reason to hit the “buy” button. You need an appetite for experimentation to survive this saturated eCommerce space and create a standout brand name. The world of eCommerce marketing is like a jungle, densely packed with mainstream content for as far as the eye can see.
It’s getting harder and harder to justify the marketing spend, and you’re leaving money on the table- for your competitors. You’re running the same old campaigns, barely meeting your expectations and boring your buyers out of their skins.
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