- Sainsbury mog cat commercial series#
- Sainsbury mog cat commercial tv#
- Sainsbury mog cat commercial free#
Luckily for us, the amazing team we assembled have done our kids and Mog's legion of fans proud."Īs part of the activity, Sainsbury’s has partnered with Save The Children in aid of child literacy in the UK. "Mog's not just any old cat – she's a beloved icon of children's literature. It was thus a huge honour and a great responsibility when Judith Kerr gave us the opportunity to bring Mog to life on screen. Greive and Rossi said: "As dads, nothing is more special than the time we spend reading stories to our kids.
Sainsbury mog cat commercial tv#
The TV spot was directed by James Rouse through Outsider. The studio was also behind the film Paddington, which used a mixture of live action and animation.ĪMV’s joint executive creative directors, Adrian Rossi and Alex Greive, came up with the idea. Kerr herself makes a cameo as a neighbour.įramestore animated Mog. It tells the tale of a community coming together to help the Thomas family enjoy Christmas after their cat, Mog, accidentally burns down the kitchen. The TV spot breaks tonight (12 November) across multiple channels at 7.15pm.
Sainsbury mog cat commercial free#
Ask a question, or fill out the form below to receive a free home security evaluation for a package that’s tailored to your needs.Sainsbury’s worked with Kerr and her publisher, HarperCollins Children’s Books, to develop a new Mog story and then turn it into a three-and-a-half-minute ad that mixes live action and animation.Ĭampaign revealed the details of the ad in September.Ībbott Mead Vickers BBDO was behind the work, called "Mog’s Christmas calamity". They will simply take everything.ĭon’t take the risk this festive season. So, the moral of Mog’s Christmas Calamity is to practice our simple Christmas safety tips and safeguard your home with a smoke alarm SMOKE ALARMS SAVE LIVESīurglars pick and choose what they take, house fires are less selective. Imagine the outcome of Mog’s sleeping family members if she hadn’t accidentally called the fire brigade… The fire alarm would have detected the smoke soon after Mog accidentally turned the oven on, waking the whole family up and giving them a chance to avoid the situation earlier. If they had a smoke alarm, they could have avoided this whole catastrophe!
Not only will this prevent a house fire, it is less likely to draw the eye of a Christmas burglar! The biggest mistake of all – Where was the smoke alarm?ĭid you notice how, even after the black cloud of smoke had erupted from the oven, the family were still sleeping soundly upstairs? This should also apply when you leave the house for work during the day. Our Tip: Turn all Christmas lights off at night to avoid the sockets overheating or faulty lights malfunctioning. It makes you feel warm and festive…īut what happens when the plug socket overheats, explodes and starts a house fire? And now you want to show it off by leaving the twinkling lights on overnight. You’ve spent hours decorating each branch of your Christmas tree and making it look absolutely perfect. Possibly the biggest Christmas safety hazard of them all. Secondly, the Christmas tree lights were left on. This way, you can keep an eye on your cooking.įor more kitchen fire safety tips, read our previous post! Start the Christmas cooking when you wake up early in the morning. Our Tip: Leave any food out of the oven overnight, even if the oven isn’t switched on. However, in this family’s case, it was the cause of Christmas devastation. It is quite an old tradition now to leave the Turkey in the oven overnight so that it is cooked to perfection by the time the family arrive at 1pm. Mog’s life-saving Christmas safety messageįirstly, there was food left in the oven.
The homeowners! There were two major mistakes made by Mog’s family before they went up to bed.
But who is to blame here, clumsy Mog or the irresponsible homeowners?
Sainsbury mog cat commercial series#
In the advert, we see Mog single-handedly burn down the house in a series of unfortunate events.
Watch the video from Sainsbury’s YouTube channel below: The video has circulated the internet, mainly because of cute little Mog, but also because the advert contains an important message about Christmas safety. There’s no doubt you’ve already seen Sainsbury’s Christmas advert featuring Mog, the famous illustrated Cat by Judith Kerr.
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